Writing
Essays and notes
Practical writing on GTM engineering as a discipline: outbound systems, CRM workflows, AI agents, and the operating details that make revenue motions easier to run.
GTM engineering
Jan 2, 2026
GTM engineering is the operating layer between strategy and revenue
Outbound, CRM automation, enrichment, and AI agents work best when they are treated as one operating system instead of disconnected tools.
Outbound
Dec 12, 2025
Outbound systems need feedback loops, not just more volume
The best outbound systems are built around learning loops: who replied, why they replied, and what should change before the next batch.