Outbound infrastructure
Multi-channel outbound system for an executive search firm
A working email and LinkedIn pipeline for reaching founder and leadership candidates across India and the Middle East.
01 / Phase
Source data
ICP lists, CSVs, manual research
02 / Phase
Clean + enrich
Deduping, validation, field mapping
03 / Phase
Sequence
Instantly email and HeyReach LinkedIn
04 / Phase
Track
Replies, booked calls, campaign notes
Client context
An executive search firm needed a repeatable way to reach founders and senior operators without turning every campaign into manual list work.
Problem
The team had strong domain expertise, but lead sourcing, enrichment, sequencing, and follow-up lived across disconnected spreadsheets and tools.
What was built
- Defined the ICP and source lists for priority geographies and company types.
- Cleaned and enriched lead data before loading it into outbound channels.
- Connected Instantly for email and HeyReach for LinkedIn touches.
- Created a simple reporting loop so replies and campaign learnings could improve the next batch.
Metrics and notes
- Approximately 500 leads prepared for multi-channel sequencing.
- Manual campaign setup work reduced by moving repeatable steps into a pipeline.
- Reply and booking reporting kept inside the operating loop for campaign iteration.